Wageningen University & Research
Consumer experts are expected to be able to give explanations for consumer responses to diverse events, and to be able to conduct research into this consumer behaviour. This course teaches students to examine a practical issue related to consumer behaviour, such that in a short time period a first hypothesis can be formulated which can be tested with exploratory research. Students formulate a problem statement based on a chosen theme, examine the theoretical background of the issue, and perform and interpret a small empirical study. The course thus teaches students to integrate and apply theoretical knowledge of consumer sciences.