New Book: Narrating Sustainability through Storytelling

In December 2022, the edited volume Narrating Sustainability through Storytelling was published by Routledge. The volume summarizes research findings and practical experience with the use of storytelling in sustainability communication. It was edited by the team of SuCo2’s SusTelling project (Daniel Fischer, Sonja Fücker, Hanna Selm, and Anna Sundermann) and synthesizes the results of the project for an international audience.

Book description

Stories and narratives are powerful tools for explaining the world around us. This book explores storytelling as a way of engaging audiences with sustainable development issues and reflects on the opportunities and limitations of storytelling for sustainability as an innovative approach to sustainability communication.

Bringing together voices and perspectives from research and practice, this volume explores the ways in which storytelling can support change toward sustainability. Unlike other anthologies, the book first provides a sound scientific basis by unfolding the storytelling approach and presenting empirical studies on its impact on effects. It clarifies important terms and presents recent findings on the impact of storytelling on sustainability from an extensive 3-year research project on this question. The second part shows how storytelling can be used in different fields of practice to communicate sustainability in more engaging and effective ways. Here, the main focus is on not only case-based accounts of positive change, but also tensions, arising from the application of storytelling for sustainability in journalism, higher education, corporate communication, or science communication.

Combining theory with practical examples, this innovative book will be a great resource for students and scholars of environmental communication and sustainable development, as well as professionals working in related fields.

Fischer, D., Fücker, S., Selm, H., & Sundermann, A. (Eds.) (2023). Narrating Sustainability through Storytelling (Routledge-SCORAI studies in sustainable consumption: Vol. 9.). Routledge.



Of Sustainability and Storytelling – An Introduction to This Book
Anna Sundermann, Daniel Fischer, Sonja Fücker, Hanna Selm

Research Perspectives

SusTelling: Storytelling for Sustainability
Daniel Fischer, Sonja Fücker, Hanna Selm, Martin Storksdieck, Anna Sundermann

Does Storytelling for Sustainability Work? An Experiment
Anna Sundermann, Daniel Fischer, Sonja Fücker, Daniel Hanss, Hanna Selm

SusTelling in the Reception Lab – On How Young Adults Perceive Storytelling for Sustainability
Sonja Fücker, Daniel Fischer, Hanna Selm, Anna Sundermann

Practice Perspectives

Telling Your Own Stories: Teaching and Learning Storytelling
Hanna Selm, Daniel Fischer, Heike Janßen, Torsten Schäfer, Anna Sundermann, Sonja Fücker

Storytelling for Sustainability in Higher Education
Petra Molthan-Hill, Daniel Fischer

Storytelling for Sustainability and Constructive Journalism: A Perfect Pair?
Maren Urner

Learning from Humboldt – Storytelling as a Method of Science Communication
Dorothee Menhart, Sabine Hoscislawski

Storytelling in Corporate Communications – When, Why, and How Storytelling Works in Personnel Training
Jennifer Fritz


Storytelling for Sustainability: A Preliminary Conclusion
Daniel Fischer, Sonja Fücker, Hanna Selm, Anna Sundermann

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