Daniel Fischer

Daniel Fischer
Daniel Fischer

Daniel Fischer is Associate Professor for Consumer Communication and Sustainability at the Strategic Communication Group (COM) at Wageningen University and Research. In his research and teaching, Daniel is interested in exploring how more sustainable ways of living and consuming can be facilitated through communication and learning. He uses inter- and transdisciplinary approaches to understand how consumption patterns evolve and change over time and in different cultural settings, and what role communication processes play in this.

Daniel has a strong interest in intervention research. His recent research projects studied how innovative practices like mindfulness, storytelling, or citizen science can disrupt consumption routines and increase reflexivity in individuals. Daniel’s work in Sustainable Consumption Communication aims, in an educational tradition, to empower people to re-shape their relationships with the consumer societies into which they have been born, encultured and socialized in the industrialized world.

Previous Positions

  • Assistant Professor, School of Sustainability, Arizona State University
  • Assistant Professor, Faculty of Sustainability, Leuphana University


  • PhD, Sustainability Science, Leuphana University, 2014
  • MA, Educational Management and School Development, University of Osnabrück, 2008
  • Teacher Certification, Primary and Secondary School Teaching, University of Osnabrück, 2005

Selected Publications

  • Weber, H., Poeggel, K., Eakin, H., Fischer, D., Lang, D. J., Wehrden, H. von, & Wiek, A. (2020). What are the ingredients for food systems change towards sustainability? – Insights from the literature. Environmental Research Letters. Advance online publication. https://doi.org/10.1088/1748-9326/ab99fd
  • Fischer, D., Selm, H., Sundermann, A., & Storksdieck, M. (2020). Storytelling for Sustainability: A Definition and Its Implications for Education and Communication. In P. Molthan-Hill, D. Baden, T. Wall, H. Puntha, & H. Luna (Eds.), Storytelling for Sustainability in Higher Education: An Educator’s Handbook (38-51). London: Routledge.
  • Frank, P., Sundermann, A., & Fischer, D. (2019). How mindfulness training cultivates introspection and competence development for sustainable consumption. International Journal of Sustainability in Higher Education, 20(6), 1002–1021. https://doi.org/10.1108/IJSHE-12-2018-0239
  • Geiger, S. M., Fischer, D., & Schrader, U. (2018). Measuring What Matters in Sustainable Consumption: An Integrative Framework for the Selection of Relevant Behaviors. Sustainable Development, 26, 18–33. https://doi.org/10.1002/sd.1688
  • Fischer, D., Stanszus, L., Geiger, S., Grossman, P., & Schrader, U. (2017). Mindfulness and Sustainable Consumption: A Systematic Literature Review of Research Approaches and Findings. Journal of cleaner productions, 162,544  558. https://doi.org/10.1016/j.jclepro.2017.06.007
  • Fischer, D., Haucke, F., & Sundermann, A. (2017). What does the Media mean by ‘sustainability’ or ‘sustainable development’? An empirical analysis of sustainability terminology in German newspapers over two decades. Sustainable Development, 25, 610–624. https://doi.org/10.1002/sd.1681

Personal Websites