Gender representations in children’s entertainment media

Bachelor thesis project by Vera van Lier

Photo by Vera van Lier

Full title: Polite princesses and hardworking heroes: Developing a typology of gender representations in children’s entertainment media and analysing their effects

Abstract: Children often learn from observing and imitating behaviour, and the media have been shown to play a big role in this process by contributing to children’s socialisation processes and cognitive development. One topic that has been of particular interest regarding this development is the portrayal of gender in the media. To achieve the Sustainable Development goal of gender equality, stereotyping based on gender should be reduced, and children’s knowledge related to stereotypes should be broadened. In order to provide a starting point for improving gender representation in children’s entertainment media, this paper seeks to distinguish different types of gender representations in children’s entertainment media, and examines how these types influence children’s perceptions of gender. A type-building text analysis was used to develop a typology based on existing empirical literature on gender representation in children’s entertainment media.

Degree program: BSc Management and Consumer Studies (Specialisation consumer)

University: Wageningen University and Research

Supervisor: Daniel Fischer

Second reader: Katharine Legun

Defended in January 2022

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