Communicating sustainable beauty and fashion products using hauls and anti-hauls

Master thesis project by Romée Heemstra

Photo by George Milton on Pexels.com

Full title: How female adolescents perceive, process, and respond to sustainable beauty/fashion hauls and anti-hauls

Abstract: The aim of this study is to research how female adolescents perceive, process, and respond to hauls and anti-hauls concerning sustainable beauty and fashion products. This is done with the help of focus group discussions and in-depth interviews. The results of this research can contribute to extending the topic knowledge on hauls and anti-hauls.

Degree program: Master of Science (Master management, economics and consumer studies)

University: Wageningen University and Research

Supervisor: Daniel Fischer

To be completed in 2022

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