Master thesis project by Romée Heemstra
Full title: How female adolescents perceive, process, and respond to sustainable beauty/fashion hauls and anti-hauls
Abstract: The aim of this study is to research how female adolescents perceive, process, and respond to hauls and anti-hauls concerning sustainable beauty and fashion products. This is done with the help of focus group discussions and in-depth interviews. The results of this research can contribute to extending the topic knowledge on hauls and anti-hauls.
Degree program: Master of Science (Master management, economics and consumer studies)
University: Wageningen University and Research
Supervisor: Daniel Fischer
2nd reader: Jasper de Vries
Completed in March 2022
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