Blue Angel | Communicating Eco-Labels to Children and Young Adults

The goal of the Blue Angel project (2016-2020) was to position the Blue Angel, one of the world’s oldest environmental labels, as a trustworthy source of independent environmental and product information when it comes to the subject of sustainable consumption. The overall aim was to improve the mental presence of the Blue Angel among the target group of children and young people and to communicate it in such a way that the Blue Angel has a stronger impact on the way they handle their products.

Blog posts from the Blue Angel project

Blue Angel | About the project

The Blue Angel is the oldest environmental label in Germany. The project sought to develop new communication strategies to popularize the label among children and adolescents and promote their sustainable consumption.